Senior Manager – Performance Marketing

About Masai School Masai School is a career-focused learning platform helping learners build industry-relevant skills and transition into high-growth careers. We combine technology, practical learning, and strong industry connections to create accessible career opportunities for aspiring professionals.We’re looking for a Senior Manager – Performance Marketing to own and scale our digital growth engine. What You’ll Own End-to-end performance marketing across Google, Meta, YouTube, Affiliates, and emerging channels Budget planning & allocation to maximize ROI on marketing spends Full-funnel optimization: Impressions → Leads → Enrollments → Revenue Continuous experimentation across creatives, campaign types, audiences, and landing pages Creative ideation and collaboration with internal / external stakeholders for creative production. Internal cross-functional collaboration with creative, partnerships, product and tech teams to build and scale new products / offerings. Identifying and scaling new growth channels What You’ll Drive Maintaining healthy CACs across business verticals and improving LTV:CAC Creative communication experiments to improve targeting and engagement Scalable and predictable growth systems. Timely performance tracking and reporting - scale what works, improve what doesn’t. What We’re Looking For 4-8 years in performance marketing / growth Experience managing ₹1Cr+ monthly ad budgets Strong hands-on expertise in Google Ads, Meta Ads and marketing analytics tools (GA4, Metabase, Tableau, Firebase, etc) Deep understanding of funnel metrics, attribution, and experimentation (AB Testing) Prior experience in EdTech / Consumer Internet / Marketplace is a plus Why Join Masai? Build & scale a high-impact growth engine from the front Work closely with founders & leadership High ownership, fast execution environment Mission-driven: directly impact learners’ careers