About RentoMojo RentoMojo is one of India's leading furniture and appliance rental platforms, helping people across major metros furnish their homes on a flexible subscription model instead of buying outright. As a rental-subscription business, our growth is driven by the full customer lifecycle - activation, retention, cross-sell, and win-back - not one-off transactions. We're looking for a CRM and growth marketer who lives and breathes lifecycle marketing, backs every decision with data, and uses AI to move faster than a traditional marketer ever could. The Role This is a high-ownership, AI-first role centered on CleverTap, where you'll design and run the lifecycle campaigns that reduce drop-offs, drive cross-sell and upsell, and improve conversion across our funnel. You'll pair that with sharp analytics — owning traffic and performance reporting across channels — and with a heavy reliance on AI: producing your own creative, automating repetitive workflows, and shipping campaigns without waiting on other teams. If you love the loop of hypothesis → build the journey → A/B test → read the data → iterate, and you reach for AI tools to do it faster, this is your role. What You'll Do CRM & Lifecycle Marketing (CleverTap) — the core of the role - Own CleverTap end to end: segmentation, audiences, journeys, in-app popups, push, SMS, WhatsApp, and email. - Design and run drop-off, cross-sell, and upsell campaign journeys across the customer lifecycle. - Build onboarding, retention, win-back, and churn-prevention flows. - Run constant A/B testing on messaging, timing, and creative — always be testing. AI, Automation & Creative Production - Build and run automation workflows to eliminate repetitive marketing and reporting tasks. - Use AI assistants (e.g., Claude, Cowork) day to day to draft copy, generate creative, analyze data, and speed up execution. - Continuously find new places to apply AI across the CRM and analytics stack. Conversion & Discounting Levers - Figure out, test, and optimize discounting strategies and other levers to reduce funnel drop-offs. - Identify friction and leakage points across the journey and design experiments to fix them. - Work discounts and in-app popups as tactical levers, measuring impact rigorously. Cross-Channel Traffic & Analytics - Analyze traffic and user behavior across channels (organic, direct, referral, app, web, CRM) to understand where users come from and where they drop. - Know AppsFlyer (Android and iOS) and GA4 (web, including UTM and UTM-term tracking) inside and out. - Design custom-event-based measurement methodologies to keep reporting accurate and trustworthy. - Produce clear daily, weekly, and monthly reports for stakeholders and translate the data into action. Category Coordination & Growth - Partner with the category team to improve visibility of new product launches. - Diagnose products and categories not meeting targets, and design CRM interventions to move the numbers. What You'll Bring - Deep, hands-on CleverTap experience - you know it inside out (comparable tools like MoEngage, Braze, or WebEngage considered). - Strong command of AppsFlyer and GA4, including event-based measurement and UTM tracking. - Genuine enthusiasm and demonstrated skill in AI implementation and automation workflows - you actively use tools like Claude and Cowork to get work done. - Ability to create creative assets using AI and operate with minimal reliance on a dedicated creative team. - A real experimentation mindset - comfortable designing A/B tests, discount experiments, and conversion-optimization plays. - Analytical rigor and the discipline to own a daily/weekly/monthly reporting cadence. - Strong copywriting instincts for CRM channels (push, in-app, WhatsApp, email). - Ability to work cross-functionally with category, tech, and analytics stakeholders. - Working Knowledge of SQL. Nice to Have - Experience in a subscription, rental, or e-commerce business. - Experience with AI image/video generation tools (e.g., Higgsfield) for marketing creative. - SQL or dashboarding skills for self-serve analysis. Tools & Platforms CleverTap · AppsFlyer · GA4 · Claude · Cowork · Higgsfield AI