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The Writer

CardboardMarketingOnsiteFull-timeBengaluru· posted 3h ago

ABOUT

- We're building the future of storytelling and video editing.

- We're a small team that moves fast and builds things we're proud of.

- We care obsessively about taste: in design, in product, in every word.

- We're solving these https://docs.google.com/document/d/1msvjI0iKo6CG9HMN5Z5vxKpwsU4IxXQl-O4yCwJnq5A/edit?tab=t.0 hard problems.

- We're backed by a Tier-1 global fund, YC, and founders of billion dollar companies.

We're hiring a Writer to express and evolve Cardboard’s brand.

WHAT YOU'LL ACTUALLY DO

- Write. A lot. Captions for every social channel. Blogs. The newsletter. Lifecycle emails. Website copy that ranks in search and shows up in AI answers. Refine/write drafts for Linkedin, X (formerly Twitter), Substack, and Ads - think in hooks and CTAs. Product microcopy. Update announcements. Reports and case studies. If it has a sentence/word on it, it's yours.

- Create well researched thoughtful content and then scale it to post across all our socials channels.

- Work closely with founders, growth, and media team. Shape Cardboard’s voice and carry that voice across social, email, web, product, and launches.

- Live inside customer calls, Slack, support tickets, social media comments and timelines. The phrases customers use and the questions they ask are your raw material.

WHO YOU ARE

- You already write, on your own, without anyone asking. We'll look at what you've written before we look at your qualifications/resume.

- You have taste. You're terminally online. You know why one creator's caption works and another doesn't, and you can articulate it well.

- You think in outcomes and understand the funnel - acquire, activate, convert, and retain. Every piece of writing has a job/goal, and you grade yourself on whether the job got done.

- You are terminally online, and just understand the banter that goes online.

- You understand what works on each platform - X, LinkedIn, Instagram, YouTube, Reddit. You know the same idea needs to be written differently for each one.

- You are flexible and adaptable and hence ghostwrite well. You can adapt someone’s voice and have it come out better than they would have written it.

- You're AI-native. Claude and other AI friends are your drafting partners, but you have a strong eye for an AI output - when it’s good and when it's slop.

- We're building the tool we wished we had. You should also feel that.

WHAT YOU GET

- Competitive salary and founding team equity.

- Unlimited PTOs

- Unlimited tokens. Use whatever you want, as much as you want.

- A healthy budget for tools, and anything you need to do your best work.

- Creative control over every word the world reads about Cardboard.

- Founders who value the brand https://paulgraham.com/brandage.html as a moat.

- Weekly team dinners, sport matches, and outings ✨