ULTRA™ | NICOTINE-FREE POUCHES FOR FOCUS & ENERGY
ABOUT ULTRA ⚡️
Ultra™ is already the #1 brand of nicotine-free pouches in the world. Our mission is to build the category-defining brand of functional pouches for people who want enhanced performance without the crash, addiction, or long-term downsides. Ultra does not just make a pouch that is somewhat “better for you” than Zyn. We make functional performance products that are actively good for you.
The market shift is massive: nicotine pouch sales are up 3,000% since 2019 and projected to reach $20B by 2026. Consumers are adopting the pouch form factor at scale, and many are now seeking nicotine-free functional benefits in a pouch. Ultra is positioned to lead that wave.
Backed by some of the best investors, founders and athletes in the world, including:
Left Lane Capital (Blank Street, Olipop, Holy)
Sugar Capital (Grüns, Feastables, Lucky Energy)
Athletes & Creators
Joe Burrow, Dak Prescott, Henrik Lundqvist, Jakob Chyrchrun + more
Founders & Operators
Chad Janis (Grüns), Harpreet Singh (Oura Ring), Jeff Rader (Harry’s), Vinay Menda (Blank Street), + more
Learn more: takeultra.com http://takeultra.com
THE ROLE 🎥
Ultra is looking for a NYC-based freelance videographer + editor who can produce, shoot, and edit high-performing short-form content at speed — with the opportunity to grow into a full-time role.
This is not a “show up and film” gig. We want someone who can take a creative direction, turn it into a shoot plan, direct on set, and ship edits that feel native to TikTok/Reels/Shorts — while still meeting Ultra’s bar for premium, performance-driven storytelling.
You’ll work closely with Growth + Brand and be trusted to move fast, stay organized, and iterate based on real performance feedback.
WHAT YOU’LL OWN 💼
CREATIVE PRODUCTION & DIRECTION
- Produce and direct shoots end-to-end: concepts → shot lists → on-set direction → final exports
- Help translate marketing goals into content systems (repeatable series, formats, hooks, and angles)
- Maintain a strong point of view on what will win on social — not just what looks nice
FILMING (DSLR + IPHONE)
- Shoot a mix of:
- Cinematic DSLR/mirrorless content (lighting, composition, movement, product hero moments)
- Native iPhone content (fast, real, trend-aligned, “shot on phone” energy)
- Capture clean audio and run-and-gun setups across NYC locations (office, streets, gyms, creator homes, etc.)
- Bring and operate your own camera + lighting gear (and know how to use it efficiently)
EDITING & POST (TREND-FORWARD)
- Edit primarily for TikTok / IG Reels / YouTube Shorts
- Be fluent in CapCut and current social editing styles (pacing, text, cuts, templates, sound, memes)
- Create multiple versions per concept (hook tests, cutdowns, CTA variants) and iterate quickly
- Ensure exports are platform-ready and organized for handoff
COPY + ON-SCREEN TEXT
- Write strong hooks, captions, and on-screen text that drives retention and conversion
- Collaborate with Growth on scripting frameworks and performance learnings
SYSTEMS, ORGANIZATION & COLLABORATION
- Keep a tight workflow: file naming, folder structure, versioning, deadlines, and clear communication
- Work collaboratively with internal stakeholders and external talent (creators/athletes/partners)
- Be reliable, responsible, and proactive — we move fast, and the work compounds
WHY YOU’RE A FIT ❓
- You’re NYC-based and can be flexible + on-the-go
- You can shoot and edit at a high level — and you can produce/direct, not just execute
- You’re deeply plugged into what’s trending and know how to adapt trends to a brand
- You’re highly skilled in CapCut (and comfortable moving fast in post)
- You own your own camera + lighting equipment and can run a nimble set
- You have strong taste, but you’re also performance-aware and iteration-friendly
- You’re extremely organized, communicative, and accountable
- You collaborate well and enjoy building with a team
Bonus points
- DTC / consumer brand experience
- You’ve built repeatable content systems (series formats that scale)
- You’re comfortable with both UGC-style speed and premium brand storytelling
WHY YOU SHOULD JOIN ULTRA 📈
Build at the front edge.
Ultra is scaling fast, and content is a major growth lever — you’ll be close to the engine.
Portfolio-defining output.
You’ll create a high volume of real work that ships, performs, and evolves quickly.
Creative ownership.
High trust, high standards — you’ll have room to lead, not just assist.
Path to full-time.
If you’re the right fit, this role can become a full-time position as we grow.
BENEFITS AND PERKS
This role begins as freelance/contract. If/when it converts to full-time, benefits include medical, dental, and vision coverage, HSA access, a 401(k), a Bathhouse membership for recovery and reset, and unlimited PTO.
EQUAL EMPLOYER OPPORTUNITY
HOW TO APPLY
Send:
- Portfolio links (especially short-form)
- 3–5 examples with your role clearly stated (produced / directed / shot / edited)
- Your NYC availability over the next 2–3 weeks
- Your gear list
- Your freelance rates (day rate + edit rate or per deliverable)