About Typeface
We help the world’s biggest brands move from brief to fully personalized campaigns — in days, not months.
Founded by Abhay Parasnis and backed by Microsoft, GV, Salesforce, Lightspeed, Madrona and Menlo, we’re building category-defining technology at the intersection of creativity and AI with real impact. Join us to help shape the future of enterprise marketing.
What You’ll Do
As a Principal Engineer, you will:
- Solve complex architectural challenges to harness the power of LLMs and multimodal AI for scalable, enterprise-grade content generation.
- Lead cross-functional technical initiatives spanning multiple teams and product areas.
- Partner with enterprise customers to deeply understand their challenges and translate them into robust, high-impact solutions.
- Mentor and guide engineers across the organization, raising the bar for technical excellence.
- Advocate for best-in-class engineering practices, ensuring security, scalability, and maintainability across the platform.
How You'll Make an Impact
- Architectural Leadership:
- Define and evolve the architecture for AI-driven, multimodal content personalization.
- Evaluate and integrate cutting-edge AI technologies, optimizing for cost, latency, and output quality.
- Cross-Company Impact:
- Spearhead engineering initiatives that address critical business priorities.
- Translate complex enterprise customer requirements into practical, scalable solutions.
- Mentorship & Advocacy:
- Coach engineers in AI/ML systems, distributed architectures, and multimodal generation pipelines.
- Champion engineering best practices — from code quality to CI/CD, observability, and security.
- Execution Excellence:
- Contribute hands-on to code and design when needed.
- Ensure solutions meet enterprise-grade standards for security, reliability, and compliance.
What You Bring
- 10+ years in software engineering, with at least 3+ years in a principal/staff-level IC role.
- Proven experience architecting distributed systems, AI/ML platforms, or large-scale SaaS applications.
- Strong background in cloud-native architecture (AWS, GCP, Azure), containerization (Docker, Kubernetes), and modern API design.
- Track record of influencing technical direction across multiple teams.
- Excellent communication skills for both technical and non-technical stakeholders.
- Expertise in LLMs (prompt engineering, fine-tuning, inference) and multimodal AI (text, image, video, audio)
In your first 3 months, you will:
- Shape the architecture for the next generation of AI-driven, multimodal content solutions.
- Drive engineering excellence and raise the company-wide technical bar.
- Deliver solutions that directly address critical enterprise customer needs.
- Mentor engineers into senior technical leadership roles.
Location
This is a hybrid role based in either our Palo Alto office. We collaborate in-office 3 days a week.
Base Salary
The range for this role is $247,500-$267,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process.
Benefits
- Competitive compensation — including salary, equity, and 401(k)
- Full medical, dental, and vision insurance for you and your family
- HSA and FSA options to support your financial wellness
- Flexible time off — including parental leave
- Well-being programs — resources to support your mental and physical health
- Daily lunch & snacks
- Mentorship & impact — work closely with top AI leaders on products that ship
Why You’ll Love Working Here
- Build something big — Be part of a fast-growing startup defining a new category: marketing orchestration powered by Agentic AI.
- Your work will matter — Trusted by Fortune 100 companies, our platform delivers 10x content velocity and 90% faster campaigns.
- A+ team — Collaborate with veterans from Adobe, Microsoft, Google, and top AI companies.
- Backed by the best — GV, Salesforce Ventures, Microsoft, Lightspeed, Madrona and Menlo ($165M raised).
- Recognized for innovation — TIME Best Inventions, Fast Company Next Big Thing in Tech, Gartner Cool Vendor, Adweek AI Company of the Year, LinkedIn Top Startup, Webby Award (AI Work & Productivity).