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AI Native Content Strategist

PALO ITMarketingHybridFull-timePALO IT Mexico· posted 3h ago

WHO WE ARE

BUILDING THE AI-FIRST FRONTIER ENTERPRISE.

We are a global technology consultancy with a trademarked, AI-first approach—Gen-e2™. It redefines how enterprises build digital products and transform their organizations with AI. We do the right thing, and we do it right. We're proud to be a World Economic Forum New Champion, and a B Corp-certified company.

- We are small enough to care locally, big enough to deliver globally (10 countries, 450+ experts from 50+ nationalities)

- We are becoming an agentic organization, adopting the AI-native operating model we bring to our clients.

- We are robust and resilient (100% independent, 0 debt, founded 2009)

- We are AI-native professionals who invest in what we believe and work as a collective intelligence

- We are positive, courageous and deliver at the leading edge.

YOUR ROLE

As a Lead Content Ops & Conversational AI, you will define and scale the Content Operations practice, transforming content into a strategic, reusable, and AI-powered infrastructure across all customer touchpoints.

- Define and implement the Content Ops model, including governance, voice & tone frameworks, and content standards

- Design and scale omnichannel conversational systems (chatbots, voice, messaging, email, in-product experiences)

- Build and manage modular, reusable conversational flows aligned with user journeys and business goals

- Establish semantic QA frameworks to ensure consistency, accuracy, and brand alignment across channels

- Design and optimize end-to-end content workflows, integrating Product, Marketing, CX, and Engineering

- Define and manage tooling architecture, including conversational platforms and content automation tools

- Leverage AI/NLP and LLMs to design, generate, and optimize conversational experiences

- Train, fine-tune, and evaluate language models and conversational systems

- Integrate platforms such as Voiceflow, Dialogflow, Rasa, ChatGPT, Braze, Twilio, Sendgrid

- Define and track OKRs and KPIs, including comprehension rates, resolution rates, engagement, and conversion

- Drive content personalization and automation strategies at scale

- Act as a strategic bridge between Product, Marketing, Data, and Engineering teams

- Influence stakeholders and scale adoption of Content Ops practices across the organization

WHO YOU ARE

- Proven experience in Content Ops, Conversational Design, or CX/UX Writing at scale

- Strong experience designing conversational experiences across multiple channels

- Hands-on experience with NLP, LLMs, or AI-driven content systems

- Experience with conversational tools such as Voiceflow, Dialogflow, Rasa, or similar

- Familiarity with CRM/engagement platforms (Braze, Twilio, Sendgrid)

- Strong understanding of content lifecycle, governance, and modular content systems

- Experience defining voice & tone systems and content guidelines

SOFT SKILLS

- Strong strategic communication and storytelling mindset

- High level of empathy and user-centric thinking

- Ability to facilitate cross-functional collaboration

- Strong systems thinking applied to content ecosystems

- Comfortable making decisions in complex and ambiguous environments

 

AI-NATIVE ENGINEERING (CORE EXPECTATION) 

- Use Generative AI coding tools (e.g., GitHub Copilot, Cursor) as a first-class engineering assistant for: 

- Code scaffolding and refactoring

- Code generation and optimisation

- Test-cases and documentation generation

- Build applications through AI-driven development practices, including: 

- AI-assisted debugging and troubleshooting

- Intelligent code completion and pattern recognition

- Automated documentation generation

- Apply prompt engineering best practices for reliable, repeatable engineering outcomes.

- Validate GenAI output (determinism checks, guardrails, fallback logic).

 

MORE ABOUT PALO IT

OUR CLIENTS INCLUDE SOME OF THE WORLD’S MOST SUCCESSFUL COMPANIES. WE COLLABORATE WITH LEADING ENTERPRISES, NEXT-GENERATION BUSINESSES AND FRONTIER PARTNERS, SHAPING WHAT COMES NEXT, HELPING THEM SCALE AI AND SOLVE COMPLEX BUSINESS AND TECHNOLOGY CHALLENGES.

What We Offer

- Stimulating working environments

- Unique career path

- International mobility

- Internal R&D projects (including Gen-e2™)

- Knowledge sharing

- Personalized training via PALO IT Academy

- Entrepreneurship & intrapreneurship

For more on our team culture and benefits, check out our careers page https://www.palo-it.com/en/career.